Resources
Notes on How Print Gets Made
Written for the person who ends up responsible for print and packaging. No product pitches, and nothing here is behind a form.
2026-09-11
Print Certifications: When to Ask for One
G7, FSC, SFI, GMI, ISO and food safety audits: what each covers, which jobs need one, and why the requirement narrows the field before price is discussed.
Read it →2026-09-10
Why Your Brand Color Prints Differently
The same brand color can look different on a folder, a carton and a sign. Spot versus process, coated versus uncoated, and what to specify so it stops moving.
Read it →2026-09-10
The Cheapest Quote Is Rarely the Right Shop
What actually makes a printer right for a particular job: equipment, run length, finishing, freight and the failure modes nobody quotes for.
Read it →2026-09-10
Paper and Board Without the Jargon
Text and cover, coated and uncoated, pounds and points. What the terms on a print quote actually mean, and which ones change the number.
Read it →2026-09-10
Print Once, Release as You Need It
Why storing printed stock and shipping on demand usually costs less than printing to order, and what fulfillment actually involves.
Read it →2026-09-10
What Makes Artwork Print Ready
Bleed, resolution, fonts, color mode and die lines. The prepress checklist that decides whether a file runs or comes back with questions.
Read it →2026-09-10
Printing Coupons: Codes, Stock and Scanning
What a printed coupon needs to actually work: unique codes, barcodes that scan, stock that survives handling, expiry dates and the redemption path.
Read it →2026-09-09
Digital or Offset: What Actually Decides It
There is no quantity threshold that decides digital or offset. Setup cost, colors, coverage and stock all move the crossover, and they do not move together.
Read it →2026-09-09
What to Send a Printer for a Real Quote
A print brief that leaves nothing to interpret. What to specify, what to say is undecided, and the questions to ask back so five quotes describe the same job.
Read it →2026-09-09
Why Print Quotes Differ So Much
Quotes that vary by a factor of two are rarely five prices for the same thing. Where a print specification leaves room to interpret, and how to close it.
Read it →Would rather not work through all this yourself?
Hand us the project. Working out how it gets made is our side of the job.